How the Beauty Tech is revolutionizing the cosmetics industry?
Data, social networks, crowdsourcing, e-commerce, platforms, storytelling. The digital redefines the rules of the game in all the sectors and the beauty, inheritor of chemical industry, is no exception. The convergence of technological revolutions is changing the consumers relations with the brands and removing entry barriers for new players. What are the keys to their success and what do traditional players do to keep in pace with the fashion trends? « People do not buy goods and services. (...) -